+1 646 692 0541 (US) / +91 944 805 0233 (INDIA)
Media Tracking
Global Reach Without Language Barrier
Tracking news media and listening to social media is vital to recognize customers’ perception. Cretus delivers comprehensive insights from tons of news articles across platforms and social chatter that mention your brand. Cretus provides clear insights to drive your brand perception.
Cretus gathers news coverage on traditional media channels such as print, online, broadcast to provide media intelligence. Cretus follows social media channels such as Blogs, Forums, Facebook, Twitter, YouTube, Instagram, etc. to provide deeper customer intelligence.
Cretus helps tracking brand mentions and attached sentiment within different platforms – either on traditional media channel or social media channel or both.
Social Media Listening
Hear What People Are Saying
Track & follow social chatter to understand KPIs and conversation sentiment.
Evaluate customer sentiment & engage customers or influencers of your brand, company, products or services, issues and many other aspects, quickly.
Cretus delivers customized & summarized reports highlighting themes & topics of conversations.
Crisis Monitoring
Expect the Unexpected, Be Prepared
Crisis communication plays an important role in damage control. Crisis communication strategies depend on quality data delivered rapidly and continuously.
Cretus delivers accurate insights by tracking and analyzing news coverage across news channels – print, online, broadcast – and social media that are easy to consume on the run.
Cretus effectively works with client team to activate on-demand monitoring and measurement services to report at regular intervals through the day.
Event Monitoring
Your Success Is Our Success
Communication makes events successful – be it your own or you are just taking part. Events offer a good opportunity to reach out to a large chunk of audience at one go. Events like product launches, important company achievements, financial performances, industry developments and expos, or government regulatory changes are all occasions to tell your story and promote brand image.
Cretus helps in following news coverage and social chatter around events and post event media analysis to measure effectiveness and impact of the coverage.
Reputation Tracking
Build, Maintain and Spread Brand Reputation Positively
Reputation is the most treasured asset of any business organization and keeping a tab on what is impacting the reputation is very important particularly in today’s connected world. News media and user generated media are the critical channels of information dissemination helping reputation building and maintaining for any brand or organization.
Cretus helps to track and measure reputation continuously to get insights into factors influencing it. Cretus offers sentiment analysis and Key Influencer intelligence to see how they are impacting the company / brand reputation.
Human Intellect @ Work, Delivering Sharper Insights ...
Media Analysis
Meaningful and Actionable Insights
Cretus has been providing its clients deep dive evaluation and analysis of global media coverage to understand their brand reputation, success of PR operations and competitive intelligence.
Our human analysts have no language barriers and are equipped to analyze any media content from major global languages.
Our precise media analysis reports provide clients with sharp actionable insights.
Traditional Media Analysis
Objective Oriented Communication Metrics
Assess & Benchmark the performance and efficacy of PR activities from an unbiased point of view.
At Cretus, clients are our priority. Our proprietary Information and Intellect (I²) approach allows us deliver dashboard or detailed intelligence with customized and advanced PR metrics.
Social Media Analysis
Deeper Insights into Customer Sentiments
Measure & Analyze social chatter to gain clear insights into KPIs, customer conversations, perceptions and opinions impacting brand, organization and competitors.
At Cretus, client satisfaction is paramount. Our customized social media analysis covers the entire spectrum of social media to know the trends and their evolution to provide meaningful insights.